Does your business copywriting pique people’s interest and turn your product or service into something worth paying for — just with words?
Copywriting isn’t just about grammatical errors or interesting metaphors, it’s about writing copy that generates a reaction from a potential customer. Whether that reaction be subscribing, buying, or sharing, it’s important to tempt the buyer by digging into the emotion and psychological impact of the words we use.
Here are 49+ terms to use in your copywriting efforts that convert ordinary copy into effective, profitable content that sells.
Most Powerful Persuasive Terms
These terms work in all of your copywriting— whether website copy, social, blog posts, and beyond.
Utilizing the word “you” in all of your copy makes the reader the focus of each message your brand states. Some variations of this instance is “your”, “yourself”, or “you all”.
The term “ because” can be used in:
• Telling a story or giving a personal experience related to the writing topic builds trust about your knowledge within your field. “This eyeshadow is good because of the way it blended when I rubbed it on my eyelid”.
• Giving people a reason to complete an action. “Buy this eyeshadow because it’s cruelty free and vegan”.
“I don’t know about buying this $60 eyeshadow palette from an unknown brand, but look, they have a free sample to try 2 of the pigments available. This will surely show me their too-notch formula and make me fall in love with them.”
Imagine if you’re stuck between a 1997 Honda Accord or the brand new Dodge truck available, both within your budget. Chances are, you’ll choose the truck (product, service, content) that’s newer because it’s fresher and up to date.
The fast-paced digital world today wants products or services that seems like they’re available at the snap of a finger. Why else would we pay an extra $49 for overnight shipping? Or give out our personal, shipping, and consumer information online for an instant, downloadable ebook just to avoid a paper copy being sent?
Encouraging Call to Actions
These terms work best in your headings, offers, and call-to-actions to ease anxiety, promote engagement, and build a sense of urgency.
Terms about Innovation
9. Welcome / Introducing
Terms about Individuality
Terms about Urgency
22. Now "Buy Now, Join Now"
23. Hurry, Today Only
24. Quick, Fast
25. Only, Last
Terms about Affordability
30. Reduced, Discount
Terms about Giving Confidence
33. Guarantee, Promise
35. Easy, Simple
37. Safe, Safety
Terms about Emotion
42. Fail, Failure
Terms that Sell
44. Money Back, Risk Free, Bulletproof
46. Endorsed By
47. Magic, Miracle
48. Going Fast
49. Painless, No-Fuss
How to Use These Terms
Now that you have a heaping pile of 49+ copywriting terms in your lap, it’s important to remember to not go crazy trying to stuff unsolicited and spammy words in your next email newsletter.
Instead, think about the emotions you want a reader to feel or think about and carefully select a few words from that category.
For example, instead of “Download Now”, a call-to-action might look like: “Free Instant Download: How to master face contouring now”.
Instead of “Our Product is Helping Thousands”, a headline might look like: “Revealed! Our exciting breakthrough helping thousands save on their car insurance”.
The next time you’re writing boring copy that even YOU wouldn’t buy from, check back to this list of copywriting terms that convert and see for yourself which words spice things up.